Yahoo is going to introduce their new web page and new identity. It is announced by Marissa Mayer, the CEO of Yahoo. She told that yahoo will give the users a new redesigned home page and a cool welcome for them instead of the number of advertisements.

Yahoo CEO Marissa Mayer is putting her money on it and her mission is to make this page as must visit daily portal and it will be equally accessible for both PC users and mobile users and last week Yahoo introduced their new redesigned web page and this redesign happens first time in last four years.

The new page is customizable and has a number of topics sports to health and much more. Yahoo is offering a new vision for social people that they can sign in with Yahoo or Facebook id and they can the articles shared by their friends.

An assistant professor Hyun-Yeul Lee said that,  the new page is designed to correspond with the current practices on other sites and it is highly customizable but it is not memorable or innovative. She also said that visual branding of page that how it looks alike, how easy to use it and what it feels alike follows the very basic web conventions to design the page as it will contribute to innovate the brand.

The interface is an attempt but it fails to execute specially in optimizing the organization of information to present on both PCs and tablets. she continued that from tablets to mobile phone screen it occupy most of the screen space. The plus point of new page is absence or minimum ad presence. The new design may not be the eye popper and successful but may be for the designer it is a comfortable look.

Fadi Shuman, CEO and founder of POD1 noticed that Yahoo is taking the lead on Google's aesthetic, large fonts, less ads and complete focus on major categories like mails and news. The most interesting thing on the page is, there is only one ad banner on the entire page.

Another gentleman Mr.Tony Winders, senior vice president of GumGum said that this redesign indicates a much needed improvement especially for mobile devices. He said that new page is very impressive but the fact is that new redesign page would receive the attention of many people is very surprising. It is clear that Yahoo is successful in the user's point of view and media has faith in Mayer as she is the savior of Yahoo.

At the end, I must say that with new personalization capabilities, Facebook integration, better images and endless news scroll make for a better user experience and it will be user friendly and user must like this as the major plus point is there will be no ad or only one ad on the entire page.